There are no fans like football fans.

For its latest campaign, Tide partnered with former NFL defensive tackle Anthony “Spice” Adams to connect with football fans across the country.

Tide and Spice traveled to tailgates in Buffalo, Kansas City and New Orleans to tackle the toughest gameday stains, like ketchup, barbecue sauce, aioli and gumbo.

Together, they're proving — from the first tailgate to the final touchdown — no one stains like your city, and no one cleans better than Tide.