ABOUT BILLY

Billy Rainey is a multi-faceted creative professional specializing in comedy, celebrity-driven content, and scripted productions. With decades of experience, Billy has made significant contributions to traditional TV, commercial film, and digital platforms, earning a reputation for his innovative and boundary-pushing work.

Billy's impressive portfolio includes a recently completed year-long gun violence project for Change the Ref.org, featuring a rogues gallery of political figures in DC. This project underscores his commitment to impactful storytelling and social change. 

As an Executive Producer at MTV Networks and as a freelancer, Billy spearheaded groundbreaking projects, including being one of the creators of the iconic MTV show "Punk'd," which earned a dictionary entry, and "Making the Video," featuring over 300 plus episodes with top-tier talent. He has made Taylor Swift think she blew up a boat, Justin Timberlake think the IRS took his house, and Drake think he was in an earthquake and they are all still speaking to him. 

In the realm of scripted content, Billy helmed 60 hours of programming for Samsung/Netflix's "El Camino/Breaking Bad," which won a Clio Award for Branded Entertainment. 

His expertise extends to pioneering projects, such as developing the first live-action, open-world video game for Old Spice, where the internet controlled the player. This innovative project was shortlisted at Cannes and won AdWeek's Media Plan of the Year. 

As a Commercial Film Director , Billy has directed high-profile campaigns for brands like Aflac, Anthem Health, American Express, Netflix/Samsung, Bacardi, Burger King, Gatorade, Pepsi, GMC, NCAA, Tide, and Chick-fil-A. His ability to transform creative briefs into visually captivating content has set him apart in the industry. His work with celebrity talent has resulted in impactful and memorable campaigns.

Billy's approach to dealing with talent on set is simple: it's about protecting the quarterback, creating an environment where they can shine, and making them look good. He believes that at the end of the day, they are the reason the production exists.

In his role as a Creative Director, Billy has overseen client-facing digital and experiential projects, balancing short-term solutions while building multi-disciplinary teams.His work with luxury direct-to-consumer brands has showcased his expertise in motion graphics, photography, web, and social media assets.

Billy's educational background includes a BS in Film from Boston University, and his contributions to the industry have been recognized with multiple awards, including a CLIO and Cannes Lions shortlist. He also has worked as an adjunct instructor at the Nashville Film Institute, where he teaches film and music video production. 

Billy's skills in creative problem-solving, production, post-production, and content creation, combined with his passion for storytelling and innovative content experiences, make him a dynamic force in the entertainment industry.